165. Things to Try When You Pivot to a New Audience

Pivoting to a new audience can feel overwhelming, but what if I told you there’s a way to do it without starting from scratch? In this episode, we’re talking about the “sneaky pivot” strategy - a smart and strategic way to expand your reach using the resources you already have! Whether you’re shifting to a different grade level, exploring a new subject area, or even branching out beyond the classroom to parents and homeschoolers, I have plenty of tips to help you make the transition smoothly. One of the biggest keys to a successful pivot is understanding your new audience. That means learning their language, identifying their biggest pain points, and figuring out where they hang out online. It might also mean tweaking your messaging, adjusting your product descriptions, or even exploring different selling platforms beyond TPT. I’m covering everything from repurposing existing products to creating targeted content and lead magnets that attract your ideal buyers. The best part? You don’t have to do it all at once. A slow and steady approach will help you test the waters and refine your strategy as you go. Tune in to learn how you can pivot to a new audience with purpose and set yourself up for long-term success!Show Notes: https://schoolofsellers.com/episode165/Resources:📚 P.O.D. Playbook for Teacher Authors🔥 Join Ignite today: https://schoolofsellers.com/ignite💻 Follow along on Instagram @school.of.sellers.❤️ Loving this podcast? Rate and write a review on Apple Podcasts here!🗣 Continue the conversation in The School of Sellers Facebook group.Related Episodes to Enjoy:Episode 161, 3 Ways to Diversify Your Teacher Business Using What You ALREADY HaveEpisode 156, Diversify Your Teacher Business: Building a Brand & Selling Physical Products with Christina SpencerEpisode 130, 13 Ways to Diversify Your Teacher BusinessMentioned in this episode:Sign up for Ignite at https://schoolofsellers.com/ignite

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Erin Waters from School of Sellers helps teacher sellers like you run an online business in a way that feels doable. Discover how you can make your business work harder so that you spend less time in To-Do Town and more time doing what you love. Many teachers launch online businesses to live a freer, happier life. These same teachers soon find themselves swamped by tasks and surrounded by pressure to do all the things. As a result, their life becomes harder. So what the heck? Self-proclaimed Type B Teacher-turned entrepreneur, Erin knows this Catch-22 scenario all too well. In her 10 years of selling teaching resources online, it has become her mission to simplify her business—and now yours too! On School of Sellers, she will offer insight and tips for productivity, content creation, marketing, and beyond. Hit follow or subscribe now and show your business, once and for all, who’s really the boss.