Why Most Property Investors FAIL at Marketing (And How to Fix It!) with Jak Carlin
In this episode of the Scottish Property Podcast, Steven and Nick sit down with Jak Carlin, founder of Alley Up Agency, to discuss personal branding, social media marketing, and how property investors can leverage digital marketing to grow their business. From content creation strategies to paid advertising, Jak shares expert insights on what works in today’s competitive market.Episode Highlights:The Power of Personal BrandingHow to stand out in the property industryWhy consistency is key to building an audienceThe “John Scale” approach to content creationSocial Media Strategies for Property InvestorsChoosing the right platform: LinkedIn, Instagram, or TikTok?Why engagement matters more than followersThe biggest mistakes people make when marketing propertyPaid Advertising: Facebook, Google, and BeyondThe difference between Google Ads and Facebook AdsHow much should you spend on marketing?Why TV and radio ads still work in 2024Marketing is essential in the modern property industry, and Jak Carlin shares invaluable tips to help property professionals elevate their brand and attract more deals. Whether you're a seasoned investor or just starting out, this episode is packed with actionable insights you won’t want to miss!