EP. 101 - Leveraging Job Changers for Quick Pipeline Generation | Scrappy Playbooks

In this episode, host Mason Cosby discusses the value of tracking job changers as a signal for generating quick pipeline. He shares cost-effective strategies for identifying, engaging with, and converting job changers to build a solid account-based marketing (ABM) program.========================================Key Discussion Points:(01:20) Why job changers are a valuable data point for identifying new business opportunities quickly(02:56) How to use your existing CRM system to identify job changers and potential opportunities(05:04) Tips for approaching job changers who are settling into new positions and how to offer value during this transitional period(08:18) Content strategies tailored specifically for job changers and how to distribute them effectively(11:15) Nurturing relationships with job changers who are still searching for their next opportunity(13:30) How to track, engage, and convert job changers into actionable leads for your ABM strategy

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!