EP. 105 - The Power of Podcasting in B2B: Types, Strategies, and Measurement Tips

In this episode of B2B Revenue Leaders, host Dustin Tysick welcomes back Mason Cosby, founder of Scrappy ABM and head of partnerships at Guru Media Hub, for a deep dive into the world of podcasting.Best Moments:(01:20) Three types of podcasts: content engine, account-based, and public figure(02:56) Measuring podcast success based on strategy and type(05:13) Content engine podcasts and thought leadership curation(08:07) Account-based podcasting and relationship building(11:45) Common mistakes in podcast creation and measurement(15:06) Measuring podcast success and its nebulous nature(18:54) The importance of having subject matter experts as hosts(23:34) Benefits and strategies for creating solo podcast episodes(26:07) Repurposing existing content for podcasting

Om Podcasten

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!