EP. 128 - DECISION INTELLIGENCE FOR ABM! 🧠 Abhi Yadav Shares Data-Driven Strategies & Budget-Friendly Playbooks 📕

In this episode of Scrappy ABM, host Mason Cosby and guest Abhi Yadav from iCustomer discuss leveraging decision intelligence to deploy Account-Based Marketing (ABM) and maintain alignment throughout the process. They explore practical strategies for implementing ABM programs without breaking the bank and share insights on how to use existing tech stacks creatively.Best Moments:(00:06) Introduction to Scrappy ABM and its focus on practical playbooks(02:00) Overview of topics to be covered in the episode(04:24) Defining ABM and its core principles(04:56) Common reasons why ABM programs fail(09:36) Aligning sales and marketing goals and time horizons(14:53) The importance of data in ABM decision-making(20:02) Structuring activation plays for ABM programs(27:42) Examples of effective ABM plays and their implementation(43:23) Maturing an ABM program beyond initial playbooks(51:54) Strategies for building and prioritizing target account listsGuest Bio:Abhi Yadav is the co-founder and CEO of iCustomer, a company specializing in decision intelligence for ABM deployment. With extensive experience in database marketing and go-to-market strategies, Abhi brings valuable insights on data-driven approaches to ABM and the importance of unified metrics across sales and marketing teams.

Om Podcasten

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!