EP. 132 - TAILORED MESSAGING FOR ABM SUCCESS! 🎯 Strategies to Elevate Your Campaigns 🚀

In this episode of Scrappy ABM, host Mason Cosby sits down with Evan Cox, marketing director, to discuss the crucial role of messaging in Account-Based Marketing (ABM). They explore how tailored messaging can significantly impact the success of ABM campaigns and share insights on creating effective, targeted content for specific accounts.Best Moments:(01:09) The importance of messaging in ABM strategy(02:45) Differentiating messaging for concurrent campaigns(03:24) The significance of clear brand messaging(04:02) Adapting global messaging for specific ABM markets(04:19) Example of tailored messaging for SAP customers(05:32) Leveraging customer logos and testimonials(06:15) Highlighting success and failure points in messaging(07:16) The importance of iterative messaging refinement(08:25) Using ABM programs to test and improve global messaging

Om Podcasten

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!