EP. 31 - PARTNERSHIPS as an ABM Channel??? l Recorded on Make Them Famous

When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure.This episode is all about how to overcome the roadblocks partnerships teams may face when working with their marketing and growth leads.To help us all understand, I have found two individuals who know more about partnerships-marketing alignment than anyone.Discussion Points:The biggest reasons partner teams struggle to work with their growth teamsHow partner teams can avoid these pitfalls of working with growth teamsWays they can “go rogue” and start building pipeline without losing their jobBuilding an ABM campaign that includes partnersEfficient content creation with partnersFacilitating logical referrals with these partner campaignsWays partnerships people be looked at as a positive aspect of your growth teams day

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!