EP. 36 - Commodity to Category of 1 | Converting a Cookie into a Status Symbol with Grayson Hogard | Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby interviews Grayson Hogard, founder of Grove Cookie Company, about how he leveraged LinkedIn and partnerships to rapidly grow his cookie gifting business in the B2B space. Listeners can expect to learn scrappy marketing tactics like giving away free samples, engaging followers on social media, and targeting their partners' existing happy customers.Key Discussion Points:- Pivoting the company early on to focus on the financial/wealth management industry where they saw initial success (00:02:58)- Activating a LinkedIn presence and running a scrappy guerilla marketing playbook to connect with potential customers (00:03:25) - Leveraging partnerships with gifting platforms like Postal and reaching out to platform customers listed in their testimonials and case studies (00:05:00)- Turning positive social media engagement and mentions into sales opportunities (00:12:51)

Om Podcasten

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!