EP. 38 - Getting the Attention of Microsoft or Any Large Partner with Rob Fegan of Venvito | Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby interviews Rob Fegan, founder of Venvito, about strategies for partnering with large technology companies like Microsoft to drive substantial revenue growth. They provide a practical 4-step playbook for getting the attention of and aligning with partners, with insights on messaging, programs, incentives and more.Key Discussion Points:Adopting the right mindset for win-win-win partner relationships (00:02:04)Understanding what partners care about: revenue, relationships and relevance (00:05:55)Leading with your "superpower" - the key things you uniquely deliver to customers (00:08:12)Identifying the right people to align with within massive partner organizations (00:12:15)Getting listed in partner marketplaces like Microsoft's (00:20:10)Tapping into incentives and funding programs partners offer (00:22:42)

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!