EP. 56 - Effective Feedback Loops: Bridging the Gap Between Sales and Marketing With Peter Mollins l Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby talks with Peter Mollins, CMO at SetSail, about how to develop effective feedback loops between sales and marketing teams. They discuss the importance of alignment on key definitions, goals, and processes to make collaboration easier.Best Moments:(00:05) Groundbreaking ABM approaches without breaking the bank(01:09) Effective Feedback Loops with Sales Teams(02:00) Tips for Sales and Marketing Alignment(03:50) Defining Account Progression Models for Effective Sales Feedback(05:24) Balancing Feedback Between Marketing and Sales(07:43) Importance of Feedback in Sales and Marketing Alignment(10:34) Feedback Loop Between Marketing and Sales(13:52) Building Trust Between Marketing and Sales Teams(16:11) Importance of Shared Definitions and Culture in Marketing and Sales Alignment(17:50) Building Effective Feedback Loops in Marketing Organizations(19:24) Effective Feedback Strategies for Product Improvement(21:56) Starting an ABM Program: Customer-Centric Approach(23:43) Discussion on the Importance of Asking Dumb Questions in MarketingGuest Bio:Peter Mollins is the CMO at SetSail, a data and AI solution for sales teams to capture insights from customer interactions and inform better sales conversations.

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!