EP. 77 - Event Activation Playbooks That Will Maximize Your Event ROI | Scrappy Playbooks

In this episode, host Mason Cosby dives into effective event activation strategies to generate revenue. Listeners can expect to learn practical tactics to capture attendee data, distribute relevant content, direct people to next steps, and track engagement to convert event connections into sales pipeline opportunities.==========================================================================================Best Moments:(02:52) Speaking at events makes conversion easier since you have the microphone and full attention of the audience(05:08) Ways to capture attendee data even without lead scanning capabilities(09:02) Leverage the event app, LinkedIn connections, and in-person interactions to distribute follow-up messaging(11:36) Direct attendees to logical next step content like your podcast to keep them engaged(13:28) Tracking metrics like QR code scans, LinkedIn connections, and meetings booked(15:19) The importance of compelling content that solves audience problems to facilitate further engagement

Om Podcasten

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!