EP. 8 - Building Deep Customer Relationships through Content & Community l Recorded for Soar Marketing Community

B2B Marketing is changing.Now more than ever, customers are looking to work with companies that understand their situation, anticipate their challenges and offer value above and beyond their expectations.If you're a B2B marketer, it's not about creating more, it's about creating something different and more meaningful. In our next webinar, we're going to cover the value and importance of using content and community to build a deeper connection with your customers. We'll be talking about:Why fearless experimentation is key to standing out in a crowded marketWhat community means and what B2B brands should be thinking aboutHow to build and maintain consistency even when you do not see immediate results

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!