EP. 81 - Leveraging LinkedIn Ads and New Ad Formats with AJ Wilcox | Scrappy Playbooks

In this episode of "Scrappy ABM," host Mason Cosby is joined by AJ Wilcox, CEO of B2Linked, to discuss how to use LinkedIn ads for an account-based marketing program and generate tangible results.=====================================================Best Moments:(08:52) The power of Thought Leader Ads, which drive 10-15x higher engagement than regular company ads(11:13) Using document ads with a "highlight reel" approach, treating them like carousels, to drive engagement(15:54) LinkedIn's Conversions API and Revenue Attribution Report for closed-loop attribution(18:53) Starting an ABM program on LinkedIn with a budget as low as $1,000 per month for a small audience(20:13) The use of LinkedIn's Predictive Audiences and targeting by job function and seniority for better reach(22:07) Potential roadblocks, such as accessing company lists and integrating with CRMs like HubSpot(23:45) Upcoming beta allowing sales teams to feed their tagged prospects directly into LinkedIn ads=====================================================Guest Bio:AJ Wilcox is the CEO of B2Linked, a LinkedIn ads agency. He has over a decade of experience running LinkedIn ads, having spent over $150 million on the platform. AJ is an expert in leveraging LinkedIn for account-based marketing and helps brands achieve tangible results through targeted advertising.

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!