EP. 9 - Mastering the Art of Engagement To Grow an Audience l Recored On Audience Growth School

In this episode of Audience Growth School, host Dan Sanchez interviews Mason Cosby about his successful podcast, The Marketing Ladder.Mason shares his strategies for connecting people through the podcast, leveraging LinkedIn, and building a loyal audience.He also discusses the value of deep relationships and the impact of the podcast on his career.Timestamps:[00:02:05] Podcast focuses on marketing careers and ABM.[00:04:30] LinkedIn: 16K followers, 80 downloads/episode, 250 dedicated listeners.[00:08:23] Delicate balance on LinkedIn for career professionals.[00:11:49] Podcast host grew audience through engagement and tagging.[00:16:32] Connecting people through podcasts for mutual benefit.[00:21:24] LinkedIn notifies me when guests post, allowing engagement. I focus on building relationships with guests.[00:23:36] Building audience, trust, and achieving business goals.[00:26:31] Personalized engagement deepens connection and retains audience.[00:33:04] Early traction requires unscalable personal messages, handwritten cards.[00:34:31] Taking the next step in marketing consulting.[00:39:55] TV show changed lives, transitioning for audience.[00:43:51] Podcast audience leads to career growth and opportunities.[00:49:32] Takeaways: personalized messaging, staying in touch.[00:50:57] LinkedIn to launch new show on scrappy ABM, adding consultants and developing playbooks. Scrappyabm.com will be main resource hub.

Om Podcasten

Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!