EP. 90 - Combining LinkedIn, Email, & Direct Mail to Close Deals Involving SMBs w/ Tania Saez | Scrappy Playbooks

In this episode of Scrappy ABM, host Mason Cosby is joined by ABM consultant Tania Saez to explore a practical playbook for executing a robust account-based marketing program using LinkedIn, email, and direct mail, specifically tailored for SMB and mid-market organizations.========================================Best Moments:(02:05) Finding your target audience through sales team input and data enrichment tools(06:28) Leveraging LinkedIn, email, personalized videos, and direct mail as core ABM channels(10:58) Tools like Vidyard for personalized videos and Snov.io for outbound sequencing(14:33) Crafting content like event key takeaways, free consultancy sessions, checklists, and assessments for personalized outreach(20:19) Measuring success via engagement metrics, meetings, opportunities, and revenue impact(25:04) Starting small, scaling gradually, and operationalizing your ABM strategy========================================Guest Bio:Tania Saez is an ABM consultant who shares daily insights on LinkedIn, focusing on effective and practical ABM strategies. She helps organizations build and scale ABM programs with limited resources, making them accessible and impactful.

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Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place.Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity.This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins.So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you.Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrappy!