Creating Series-E Impact with a Pre-seed Budget with the CMO of Tomorrow.io

We’re joined by Dan Slagen, the CMO of Tomorrow.io in this episode. Tomorrow.io is a global weather intelligence company that has truly challenged and changed the way weather prediction operates ⛈️. Their lean marketing team of just 4 people has managed to build a powerful global brand around their service 🌎. How did they do this? 1- Storytelling, 2 - Leveraging media coverage, 3- Aligning tightly with sales, and 4- AI/automation. Throughout the conversation, Dan emphasizes the importance of taking creative swings, balancing short and long-term initiatives, and speaking the board's language (by tying marketing efforts to business impact) 🏢. He talks about how maintaining a CEO mindset as a CMO has been critical in bringing Tomorrow.io to the stage it’s at today. This episode is packed with advice for marketers who want to get more buy-in & build a better relationship with their board.

Om Podcasten

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.