Formula E’s CMO on Building the Most Exciting Challenger Brand in Sports

In this enlightening episode of Scratch, Eric is joined by Henry Chilcott, the Chief Marketing Officer at Formula E, as they explore the fascinating realms of electric racing and sustainability. Henry unveils the challenges of being a challenger in a category dominated by an incumbent and discusses the interplay between high performance and sustainability in establishing a strong brand identity. They delve into captivating topics such as audience engagement, content creation, and the power of disruption in today's competitive business landscape. Tune in for a thought-provoking discussion filled with valuable takeaways on adapting and scaling marketing strategies.

Om Podcasten

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.