How ESL FACEIT Group Fuels the Largest Esports League on Earth

In this episode, Fabio Tambosi, Senior Vice President of Global Marketing at ESL FACEIT Group (EFG), takes us into the fast-paced world of esports and gaming. With a background in iconic sports brands (Nike, Adidas, Saucony), Fabio shares how 3.2B gamers worldwide are rewriting the rules of modern marketing. From his early days chasing a professional soccer dream to leading the world’s biggest esports platform, Fabio reveals why a “community-first” mindset and unlearning old habits are key to delivering campaigns that really connect. This conversation is a must-listen for anyone looking to harness the power of authentic engagement—whether you’re in esports or any industry ready for change.

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Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.