How Investec Stays "Fresh" after 50 years with Challenger Thinking

It’s not every day you hear about a 50-year-old bank still thinking like a scrappy startup! In this episode, Abey Mokgwatsane, CMO of Investec, reveals how an “out-of-the-ordinary” service ethos and consistent brand storytelling keep them at the forefront of private banking. Abey also shares his principle of “making the complex simple and the simple exciting”—a mindset fueling Investec’s growth and inspiring a fresh perspective in financial services. Whether you’re curious about adopting a challenger strategy or simply interested in how a long-standing institution stays agile, this conversation is a must-listen.

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Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.