How Light Is Breaking Big Tech by Creating an Anti-Attention Smartphone

For 10 years, Light has been quietly revolutionizing the smartphone market by offering a radically simple alternative: a phone that helps you spend less time on it. In this episode, Kaiwei Tang, CEO & Co-Founder of Light, shares how they built a cult following in a hyper-competitive $500B+ industry—without relying on paid ads or data-driven monetization. By stripping away social media, endless apps, and constant notifications, Light’s devices aim to return users’ time, mental health, and real-life connections. Whether you’re curious about “digital detox” or simply crave a healthier relationship with technology, this conversation shows how a lean, mission-driven brand can stand out and thrive.

Om Podcasten

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.