How to Get Marketing a Bigger Seat at the Table with Allison MacLeod CMO of Flywire

Welcome to another episode of Scratch! In this week's episode Eric Fulwiler is joined by Allison MacLeod, Chief Marketing Officer of Flywire. Flywire is a global payments enablement and software company, on a mission to deliver the world’s most important and complex payments. Flywire has over 2700 clients, supports more than 140 currencies, serves more than 240 countries and territories and employs more than 750 people. Allison MacLeod, joined Flywire as the EVP of global Marketing at Flywire, since March 2021 she became the Chief Marketing Officer. Allison is passionate about building and empowering teams and finding the best talent in the industry. Money2020 Vegas, we talked all about the role of marketing within Flywire, and how you best build a strong marketing team. We touched on what the role of the CMO will look like going forward. How has it changed, and how you get CEOs to really understand the role of the marketer? This is a fascinating conversation, tune in!

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Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.