How to Make an Impact by Being Scrappy with Delbert Ty of Coffee Meets Bagel

This week, we're joined by Delbert Ty, CMO of Coffee Meets Bagel, a challenger online dating app. Delbert talks us through what he brought to challenger marketing from his tenure at P&G marketing some of the worlds biggest brands, how he was able to find rapid success whilst marketing a new telco brand in Singapore and how he's differentiating Coffee Meets Bagel in such a crowded space.

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Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.