The Truth Behind the World’s Biggest LGBTQ+ Brand with the SVP, Brand Marketing of Grindr

In this episode, we’re joined by Tristan Pineiro, the SVP of Brand Marketing and Communications at Grindr. Tristan discusses how authenticity & truth have played a pivotal role in building Grindr's brand worldwide. He emphasizes that if you want your marketing efforts to be successful, understand and align the three brand truths - who you say you are, who people say you are, and who you really are. After a career built at some of the most notable brands in the world from Netflix to Bumble, Tristan’s marketing philosophy is about shaping marketing around the actual use cases of the product (i.e. the job to be done). There is also a delicate balance between achieving commercial success, and Grindr's mission of serving the LGBTQ+ community, which Tristan breaks down in this episode. This episode is packed with valuable advice and mental models for marketers who want to build an authentic positioning & point-of-difference with their brand.

Om Podcasten

Why do some businesses grow faster than others? What do the marketers leading them do differently? How can we learn from them to grow our own businesses and careers? Scratch explores the world of challenger marketing - the thinkers and doers questioning the status quo and rewriting the marketing rule book ‘from scratch’. Each episode will dive deep into the experience and perspective of an industry thought leader to understand the unique insights and ideas that have powered their success. We will interview some of the biggest names in the marketing world - the people with the most interesting stories to tell. We’ll hear from the CMOs of the biggest brands in the world, but also the entrepreneurs building hyper-growth start-ups to really understand the full spectrum of challenger marketing today. We’ll get into the nitty gritty: the details of how they think and what they do differently in order to deliver simple, clear, and actionable lessons for all marketers. Scratch is the ‘How I Built This’ of marketing - we hope to inform and inspire a generation of marketers to grow their businesses and their careers like true challengers ‘from scratch’ every day.