187. Willo Perron

Willo Perron is a designer, creative director, and partner of Perron-Roettinger whose work spans branding, interiors, and live performance. Willo has designed stage sets, packaging, and marketing material for artists like Kanye West, JAY-Z, St. Vincent, and Rihanna as well as branding and retail design for Adidas, Yeezy, and American Apparel. In this episode, Jarrett and Willo talk about the term ‘creative director’, his self-education in design, and the overlap between retail spaces and live performance. Links from this episode can be found at scratchingthesurface.fm/187-willo-perron. — If you enjoy the show, please consider supporting us on Patreon and get bonus content, transcripts, and our monthly newsletter! http://www.patreon.com/surfacepodcast

Om Podcasten

Scratching the Surface is a podcast about design, theory, and creative practice. Hosted by Jarrett Fuller, each episode features wide-ranging conversations with designers, architects, writers, academics, artists, and theorists about how design shapes culture. Previous guests include architecture critic Paul Goldberger, MoMA design curator Paola Antonelli, architect and OMA partner Reinier de Graaf, Pentagram partner Michael Bierut, RISD President Rosanne Somerson, writer Kurt Andersen, and designer Jessica Helfand. Featured in Architectural Digest, Dezeen, Curbed, and Eye. New episodes every other Wednesday.