Episode 23: Utilising audiences in the Google Display Network

In this episode, you'll hear a SearchNorwich recording of Eva Wilkes giving her talk "Awesome Audiences". Eva gives a great overview of audiences you can use on the Google Display Network, and then goes over strategies on how to build custom affinity audiences to give you the most control. You can watch the full video of Eva's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

Om Podcasten

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour the perfect way to kickstart your working week!