How to make your content uniquely helpful with Nate Matherson

Nate Matherson, CEO of Positional and host of the Optimize Podcast, joins Jack to discuss how to make your content helpful in 2024. Topics discussed include: How to stand out against AI-generated content How to find unique data sources Why you should include quotes from subject experts How to demonstrate first-hand experience Bring some personality and tone of voice to your writing Targeting long-tail keywords For full show notes and to watch on YouTube, go to search.withcandour.co.uk.

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Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour the perfect way to kickstart your working week!