How to play Google's PPC game with Ashwin Balakrishnan

Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams. Topics include: How to structure campaigns Data inputs and outputs Fallout from Google's anti-trust trial Auction manipulation How to use AI & machine learning in PPC Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.

Om Podcasten

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour the perfect way to kickstart your working week!