How to Start Your Own Marketing Agency | Search with Candour featuring Matt Kohli
In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli.
In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing.
The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering results.
Matt's recommendations
🛠️Tool Recommendation - Sparktoro
📖Book Recommendation - Psycho-Cybernetics by Maxwell Maltz
Follow Matt Kohli
Chapters
00:00 Introduction
02:55 Introducing Matt Kohli and His Journey
04:34 Challenges and Strategies in Building an Agency
08:56 Importance of Collaboration and Client Communication
13:26 Managing Finances and Essential Tools for an Agency
16:12 The Value of Niching Down and Offering Multi-Channel Services
24:09 Balancing Strategic and Hands-On Work in an Agency
33:27 Reflecting on Experience and Continuous Learning
38:54 The Importance of Community and Networking
43:01 Challenges and Realities of Starting an Agency
45:26 Balancing Flexibility and Structure
56:21 Managing Expectations and Delivering Promises
58:05 Weekly Recommendations and Closing Thoughts