How to Start Your Own Marketing Agency | Search with Candour featuring Matt Kohli

In this week's episode of Search with Candour, Jack Chambers-Ward is joined by returning guest Matt Kohli.

In his third appearance, Matt details his journey from being a freelancer to starting his own marketing agency, Fortitude Marketing.

The conversation covers the challenges of transitioning roles, the importance of building a reliable team, learning to trust others, and not overpromising to clients and focusing on delivering results.

Matt's recommendations

🛠️Tool Recommendation -  ⁨Sparktoro

📖Book Recommendation - Psycho-Cybernetics by Maxwell Maltz

Follow Matt Kohli

👉Fortitude Marketing

👉Follow Matt on LinkedIn

▶️Matt's previous episode

Chapters

00:00 Introduction

02:55 Introducing Matt Kohli and His Journey

04:34 Challenges and Strategies in Building an Agency

08:56 Importance of Collaboration and Client Communication

13:26 Managing Finances and Essential Tools for an Agency

16:12 The Value of Niching Down and Offering Multi-Channel Services

24:09 Balancing Strategic and Hands-On Work in an Agency

33:27 Reflecting on Experience and Continuous Learning

38:54 The Importance of Community and Networking

43:01 Challenges and Realities of Starting an Agency

45:26 Balancing Flexibility and Structure

56:21 Managing Expectations and Delivering Promises

58:05 Weekly Recommendations and Closing Thoughts

Om Podcasten

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour the perfect way to kickstart your working week!