Local SEO strategies you should be doing with Darren Shaw
Join host Jack Chambers-Ward and special guest Darren Shaw, founder of Whitespark, as they dive into the latest in local SEO and Google Business Profile optimisation. Discover key updates expected in 2025, innovative methods to enhance rankings, the impact of custom service entries, strategic use of Google Posts, and the importance of robust Q&A sections. From optimising menu items for restaurants to leveraging photos and videos effectively, this episode is packed with expert insights and practical tips essential for SEO professionals and business owners. Links to follow Darren Darren on LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/ Whitespark on LinkedIn: https://www.linkedin.com/company/whitespark/ Threads: https://www.threads.net/@darrenshawseo Website: https://whitespark.ca/ YouTube: https://www.youtube.com/@WhitesparkCa Tiktok: https://www.tiktok.com/@darrenshawseo Resources Local SEO ranking factors 2023 edition - https://whitespark.ca/local-search-ranking-factors Do Services in Google Business Profiles Impact Ranking? - Sterling Sky Inc Are Opening Hours a Local Ranking Factor? - BrightLocal Report: Menu items, busier businesses may be Google local ranking signals Google Vision AI: https://cloud.google.com/vision Website Title Tags and GMB Snippets Enter…the stuff zone: https://www.linkedin.com/posts/darrenshawwhitespark_perfect-title-tags-for-local-seo-activity-7065345429235781632-xGo1/ Chapters 00:00 Introduction 02:20 Sponsorship Shoutout: SE Ranking 03:54 Sponsorship Shoutout: Also Asked 05:19 Darren Shaw's Journey in SEO 06:31 Local Search Ranking Factors Update 09:43 Optimising Google Business Profile Services 18:23 Impact of Business Hours on Rankings 23:47 Menu Items and Local SEO 29:03 Multilingual Business Names for Local SEO 31:34 Mastering Google Posts: Common Mistakes and Best Practices 37:19 The Power of Videos and Photos in Google Business Profiles 44:53 Optimising Your Google Business Profile Q&A 50:18 The Controversy of Keyword Stuffing in Title Tags 57:07 Outro