Negativity bias with Giulia Panozzo
Giulia Panozzo joins Search With Candour to discuss the neuroscience behind negativity bias. Giulia combines her knowledge of neuroscience and marketing to bring some fascinating neuromarketing insights to the podcast! Why do negative headlines get more clicks than positive ones? How does negativity bias affect the way we search? Why does one piece of negative feedback standout against positive feedback? Resources and studies: Neuroscience of Search: What does brain science tell us about the user? 🧠 Negativity drives online news consumption | Nature Human Behaviour Consuming Negative News Can Make You Less Effective at Work How to leverage anthropomorphism for chatbot service interfaces: The interplay of communication style and personification - ScienceDirect Martin E.P. Seligman | Positive Psychology Center Using Neuroplasticity for Personal Growth with Giulia Panozzo - The SEO Mindset Podcast Follow Giulia Follow Giulia on LinkedIn Check out Neuroscientive Chapters 00:00 Users are more aware of marketing tactics 00:31 Welcome to Search with Candour 00:42 Introducing Giulia Panozzo and Neuromarketing 01:50 Sponsors 04:53 Giulia Panozzo's Background and Achievements 05:53 What is Negativity Bias? 10:55 The Neuroscience Behind Negativity Bias 17:06 Marketing's Impact on User Behaviour 25:27 User Scepticism and Authenticity in Reviews 36:08 Confirmation Bias and Negativity Bias 37:26 Questioning Beliefs and Seeking Honest Reviews 38:43 Critical Thinking and Bias in Academia 41:26 Negativity Bias in Career and Workplace 45:25 Impact of Negative Feedback and Learned Helplessness 48:58 Two-Way Feedback and Work Culture 57:15 Good Daily Habits for Fighting Negativity Bias 59:29 Reframing Failures and Neuroplasticity 01:03:33 Future of Search and Marketing 01:05:00 Conclusion and Final Thoughts