SEO Pagination Best Practices & Google's Sneaky Anti-Spam Tactics | Mark Williams-Cook

In this episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss best practices for SEO pagination, a Google patent that targets spam tactics and a theory by Tabby Farrar about gaining links via citations in LLMs.


Links

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👉Follow Mark

👉Check out AlsoAsked


Chapters

00:00 Introduction

01:08 AlsoAsked Merchandise and BrightonSEO Sponsorship

04:40 Can You Gain Accidental Backlinks from AI Content?

10:56 Debate on Pagination Best Practices

22:03 SEO Misconceptions and Canonicalization Issues

24:44 Pagination Challenges in E-commerce

26:16 User Experience vs. SEO Solutions

28:26 SEO Patent Podcast and Rank Transition Function

32:56 Google's Anti-Spam Tactics

38:17 A/B Testing and SEO Strategies

43:22 Wrapping Up and Future Plans

Om Podcasten

Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour the perfect way to kickstart your working week!