The importance of cultural understanding in SEO with Sarah Presch

In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss: Should you get your content and keywords translated? How to be aware of your cultural biases How to approach ethnic marketing within your home country Understanding different elements of culture  Check out the full show notes and transcript at search.withcandour.co.uk

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Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world. Covering topics from attribution in GA4 to networking tips for introverts and everything in between. Search With Candour the perfect way to kickstart your working week!