Cobra beer Founder - how to get through crises having nearly lost his business three times | Lord Karan Bilimoria

Lord Karan Bilimoria is the Co-Founder of Cobra beer, the best selling beer in Indian restaurants around the UK. We all pray for those moments we find a gap in a market we can exploit. That’s exactly what happened to Karan in 1989, realising the UK needed a better lager that complemented pan-asian food. He’s now a member of the House of Lords, having joined in 2006 and sits as a cross-bench peer, helping in particular with the Covid response. Over the years he’s almost lost the business 3 times, so what has he learnt about building resilience? -- Sponsors Vorboss - get better internet: https://vorboss.com/secretleaders. Vanta - get 20% off security certifications like ISO27001 and SOC2: https://vanta.com/secretleaders. Vertice - save on your SaaS or cloud spend ($5k off or a free benchmark) using the code secretleaders: https://www.vertice.one/l/secretleaders -- Newsletter Sign up here: https://secretleaders.email/. You can find our historic newsletters here: https://www.secretleaders.com/episodes.

Om Podcasten

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either... https://www.instagram.com/danmurrayserter https://twitter.com/danmurrayserter https://uk.linkedin.com/in/danmurrayserter Contact: hello@secretleaders.com