How I failed: Half a million in debt and living in my car, with Founder Konrad Bergström

Konrad Bergström is the founder of Swedish electric boat manufacturer X Shore and Zound Industries, the Swedish tech giant that sells consumer electronics for Marshall Amplification and Adidas.  But before that, he was half a million euros in debt and living out of his car after his previous business, Megascine Agency, failed. Konrad set up the business which distributed brands like Quicksilver and Burton in Sweden in the late 90s. The company grew quickly and made a name for themselves, organising events such as the world’s largest indoor snowboarding competition and the first European edition of the World Cup in wakeboarding.  So what went wrong? Listen to find out what.  If you have any feedback, we’d love to hear it. What would make the show better?  Sponsor links:

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Find out what it's really like being a top entrepreneur and how to get there. Founders of startups like Monzo, BrewDog, Slack and Jo Malone tell us about their biggest challenges, key decisions and life-defining moments. How would you respond if you arrived in the UK as a penniless refugee? Or had to fire your Mum? Or had a billion dollar deal fall through your hands at the last minute? Learn how to lead from business greats.