How I failed: Half a million in debt and living in my car, with Founder Konrad Bergström

Konrad Bergström is the founder of Swedish electric boat manufacturer X Shore and Zound Industries, the Swedish tech giant that sells consumer electronics for Marshall Amplification and Adidas.  But before that, he was half a million euros in debt and living out of his car after his previous business, Megascine Agency, failed. Konrad set up the business which distributed brands like Quicksilver and Burton in Sweden in the late 90s. The company grew quickly and made a name for themselves, organising events such as the world’s largest indoor snowboarding competition and the first European edition of the World Cup in wakeboarding.  So what went wrong? Listen to find out what.  If you have any feedback, we’d love to hear it. What would make the show better? hello@secretleaders.com  Sponsor links: quickbooks.co.uk/secretleaders

Om Podcasten

This is the entrepreneurial education I wish I’d had. A few years ago, I thought I'd made it as a Founder. My app was topping the charts, I was winning awards, having drinks with the Queen at Buckingham Palace (she laughed at one of my gags, sure), but as my business started to fail, I realised I had so much more to learn. The trouble was I found most business chat too stuffy, surface level or braggy so I started Secret Leaders to get behind the mask of entrepreneurship. I speak with the best Founders and business experts to learn how great companies are built - especially the things that normally get left out, like their mistakes. We cover the most important stuff, from fundraising to hiring, habits to mindset, so you can learn how to build a successful business. And no, you don’t need to get into an ice bath at 5am either... https://www.instagram.com/danmurrayserter https://twitter.com/danmurrayserter https://uk.linkedin.com/in/danmurrayserter Contact: hello@secretleaders.com