The Secret Sauce of Jony Ive | Ingredient #1: Fragile Ideas | 1

There might be no other product in the world more ubiquitous than one designed by Apple. Known for products with sleek features, classic design elements, and of course, their signature logo, Apple has a cult of fans that brandish their beloved purchases with a great deal of pride. The tech company's product line has evolved from computers to mobile devices to wearable technology and continues to set trends. Apple's success is undeniable. However, that wasn't always the case. In the 90s, Steve Jobs was ousted, sales were plummeting, and products weren't sexy. Luckily, there was a little-known design genius from across the pond ready to make his mark on the world and forever change the landscape of how people interact with products: enter Jony Ive, the creative genius who revolutionized modern design and functionality. You can binge all episodes of Secret Sauce exclusively and ad-free on Wondery+. Find Wondery+ in the Wondery App or on Apple Podcasts. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Om Podcasten

How do certain companies succeed where others have failed? What’s their “secret sauce”...and how can we get our hands on their recipes? From Wondery, the makers of the hit podcasts Business Wars and WeCrashed, comes SECRET SAUCE. Co-hosts Samuel Donner and John Frye take you behind the scenes of the most innovative leaders, trailblazing companies, and thriving cultures to learn what they have done to become a success. From how design guru Jony Ive worked with Steve Jobs to create some of Apple’s most iconic products, to how Warren Buffett invests better than just about anyone else. These are the unique recipes for what it takes to get to the top and stay there.Binge all episodes of Secret Sauce exclusively and ad-free by joining Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting wondery.com/links/secret-sauce/ now.