Independent Study: BI Vendor Messaging Shows Lack of Differentiation - Audio Blog
An annual assessment of the positioning strategies of the leading 21 BI vendors finds a lack of differentiation that makes it difficult for buyers to compare products. In the BI market’s sea of sameness, Qlik is the only vendor that stands out with this clever, memorable position. Published at: https://www.eckerson.com/articles/independent-study-bi-vendor-messaging-shows-lack-of-differentiation