Ep 194: Mastering Kickstarter With Jon Richards of Nomatic

Is Kickstarter a part of your business launch plan or are you considering it? Then this episode might be the one you are waiting for.In this episode, Jon Richards, owner, and co-Founder of Nomatic talks about how he has been successfully launching one Kickstarter after another. He walks us through the entire process and shares some key actionable insights from his launch process that has been proven time and again. Listen and Enjoy!KEY TAKEAWAYS FROM THIS EPISODEKickstarter alleviates cash flow problems.If you are going to launch a product on Kickstarter, you need to have a good marketing plan in place.You have to offer a product that is very unique and compelling that people will be willing to give you money in advance.Make sure that your product stands out and it’s got some features that set it apart from the competition.Make sure that you deal well with the logistics process for your fulfillment.TODAY’S GUESTJon Richards is the owner and co-founder of NomaticNOMATIC began when two cousins — Jon Richards and Jacob Durham — designed an innovative wallet and launched it on Kickstarter. They expected to get about 50 orders, but over 6,000 people backed their campaign. Since then, they have launched multiple crowdfunding campaigns and shipped products to hundreds of thousands of people worldwide.NOMATIC has continued to innovate products by listening to what consumers want, prioritizing quality, and creating the most functional products ever.Connect and learn more about Jon and Nomatic here:LinkedIn:https://www.linkedin.com/in/jon-richards-31aa3449/Website:https://www.nomatic.comWe love our podcast community and listeners so much so that we have decided to offer a free  eCommerce Growth Plan for your brand! To learn more and how we can help click here:https://mindfulmarketing.co/growthplan-applyIf you've been paying attention and your brand is ready to GROW, apply now to be the one new brand we take on this month!https://mindfulmarketing.co/applyThe landscape of E-commerce is changing and what used to work may not be working (or working as well as it used to)!  So.... join us in hearing from e-commerce experts (Ezra Firestone, Ryan Mckenzie and Sean Holladay to name a few) at the E-commerce Executives Virtual Roundtable Spring 2021 event on May 26, 2021!This episode’s sponsor is Finale Inventory- the ultimate solution for accurate and efficient inventory management. Trusted by thousands of brands, Finale offers seamless integrations with over 80 sales channels and platforms. With customizable workflows and reporting features, Finale empowers you to streamline operations and scale your business with ease, preventing overselling and maximizing profitability. Whether you're juggling multiple platforms, expanding your product range or just looking for a way to reduce operational chaos, Finale has the tools you need to succeed. Step into the future of e-commerce with Finale Inventory. Learn more here: Finale Inventory

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Are you an entrepreneur or ecommerce store owner looking to scale your business? Then join ecommerce marketing experts Jordan West and Sean Lang as they reveal what’s working in online marketing today to scale your business. Twice a week they walk you through what’s working in paid ads and talk to successful ecommerce business owners that have scaled their businesses to 7 figures and beyond. Learn from gurus in paid traffic on Facebook ads, YouTube ads, Google Adwords (now Google Ads), Google Shopping, Bing Ads, Bing Shopping Ads, retargeting, Instagram Ads, LinkedIn ads, Google Analytics, landing pages and more. We talk about how to write good ad copy, create banner ads that sell, which creative works for which ad platform and more. We talk about everything that is working right now (and not working) to help you scale your business so you know exactly what your next year of online sales is going to look like. Once you nail paid advertising it is like a faucet that you can turn on and off at will. Let’s show you how to build the paid traffic faucet!