The Audience is Never Wrong with Kevin Goetz

What makes audiences fall in love with a movie—and what makes them walk out? Kevin Goetz is the founder and CEO of Screen Engine/ASI, the research and strategy firm trusted by major Hollywood studios. Nicknamed “The Doctor of Audience-ology,” Kevin has built his career helping filmmakers and studios understand their audiences.In this episode, Jacqueline Coley sits down with Kevin to explore his unexpected journey from child actor to the world’s leading voice on audience testing, work that continues to influence some of Hollywood’s films, from Fatal Attraction to the most recent blockbusters.He shares stories behind test screenings that changed movie history, the art of interpreting data without losing emotion, and his newest book, How to Score in Hollywood: Secrets to Success in the Movie Business. In the end, Kevin reminds us that the audience is never wrong—and that listening may be a creator’s most valuable skill.

Om Podcasten

Claim your ticket to witness the personal narratives happening behind the scenes of movies and the business. Hosted by Jacqueline Coley, Awards Editor at Rotten Tomatoes, each episode invites you into intimate conversations with actors and the creative community to explore how the magic of film impacts their lives. With a blend of entertaining games and thought-provoking questions, Jacqueline guides us through an exciting journey with each guest – asking them to reflect on the films that have rocked their world, scared the daylights out of them, and changed them forever.Check out new episodes every other week! Follow Seen on the Screen wherever you listen to podcasts and watch on YouTube.🎧