42. BoxyCharm’s $500M Exit: Lessons in Marketing, Mindset & Scaling with Yosef Martin
In this episode of Self Made Babe, I sit down with Yosef Martin, the founder of BoxyCharm—a beauty subscription empire that scaled from $1.9M in year one to a $500M acquisition by Ipsy.We talk about how competition became his best mentor, why discipline and motivation are the ultimate success combo, and how scrappy SEO skills and community-led marketing laid the foundation for one of the biggest beauty brand exits of the decade.Yosef breaks down the mindset, strategy, and daily decisions that led to his massive growth—and shares advice for any founder who's building with big dreams and limited resources.Whether you’re scaling your brand, building your audience, or figuring it out as you go—this episode is your playbook. Visit our website at www.selfmadebabe.com and follow us on Instagram @selfmadebabe.co and TikTok @selfmadebabe🎧 Listen now, take notes later.