A Journey of Compassion from CNA to CEO - Sonnie Linebarger, CEO, Cadre Hospice

Summary:Sonnie Linebarger comes on the podcast today to share her remarkable journey from a Certified Nursing Assistant (CNA), to Chief Operating Officer (COO), to entrepreneur, and now to CEO. One of toughest settings to connect with someone is in a hospice setting. These are patients at the end of their lives and can be emotionally grueling work. Sonnie shares how she's done it and has made an amazing career at it.Sunny emphasizes the importance of human connection in sales, particularly in healthcare, where empathy and compassion are crucial. She discusses her experiences in patient care, the emotional challenges of working in hospice, and how these experiences shaped her approach to business operations and consulting. Sonny also highlights the significance of storytelling in her consulting work and how she's been able to translate these traits to become a successful entrepreneur and CEO. Key Moments:00:00 Introduction and Background04:16 Making Patients Feel Cared For09:23 Handling Emotions in a Healthcare Setting21:48 Transitioning from Clinical to Business26:36 Consulting and the Power of Storytelling32:19 Selling and Connecting in Consulting and Speaking36:41 Sunny's Unique Trait: Singing Everyday Conversations39:21 Conclusion and Where to Connect with SunnyConnect with SonnieLinkedINConnect with Us!LinkedIN: Website:

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I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com @asmith202 https://www.linkedin.com/in/alexcsmith/