Practicing Uncommon Human Skills of Sales, Casey Jacox, Author - Win the Relationship Not the Deal

Summary:Today we bring Casey Jacox, a former #1 seller turned consultant and speaker, who emphasizes the importance of human connection in sales. We dive into "uncommon human skills" in sales.We discuss how things like vulnerability, curiosity, and humility can transform the sales process into a more authentic and effective experience. Casey shares personal stories and insights from his journey, highlighting the power of asking great questions and building genuine relationships. Casey has a unique perspective being someone that excelled for over a decade as a top seller and shares how he stayed consistent for so long. Part of his approach he know consults and many of these skills are things we all have the capability to employ but we may be a little afraid of showing these skills to people without looking weak.Casey also shares a nice approach when people ask how are you different from your competition and just a little technique to think about without making stuff up. This was a good episode for anyone that's always tried to figure out what human skills can set you apart whenever you're selling anything in your personal life or in a business context!Key Moments:00:00 Introduction to Human Connection in Sales02:53 The Essence of Selling: Asking Great Questions06:11 Vulnerability and Authenticity in Sales08:49 The Power of Storytelling and Connection12:10 Lessons from Sports: Humility and Teamwork15:01 Curiosity as a Superpower in Sales17:53 The Journey of Personal Growth and Learning27:50 Mastering the Art of Inquiry32:32 Differentiation in Sales: Unique, Comparative, and Holistic40:15 Creating a Culture of Curiosity and Feedback44:42 Personal Connections: The Human Element in SalesConnect with CaseyLinkedINConnect with Us!LinkedIN: Website:

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I believe that all people want to be heard, seen, and understood. But how do we get people to hear, see, and understand us effectively? Salespeople train themselves on techniques to do this but there are people doing it well without the word sales showing up anywhere in their job title or job description. This podcast is designed to help us hone our human skills, understand subtle similarities between non-sales people and salespeople, and show how we can learn from both groups the next time we need to create change and sell by being human. You will learn from people throughout all walks of life. Nurses, coaches, janitors, event planners, HR executives, and architects. Just to name a few. We'll contrast them with trained sales people to show similarities and differences. There's an art to human connection and sales. We all do it differently and we can all learn from our every day human interactions. Please contact me and let me know who you see in your life selling by being human! I want to shine a light on them. alex.smith@docebo.com @asmith202 https://www.linkedin.com/in/alexcsmith/