Advanced Ranking on Amazon in Q4: Garfield Coore

Advanced Ranking on Amazon in Q4: Garfield Coore In this episode of Seller Sessions, Danny McMillan welcomes back Garfield Coore, a top-ranking strategist, to break down Amazon’s algorithm. Garfield shares insights for sellers to maximize organic rank, external traffic, and achieve ranking stability as Q4 peaks., Garfield shares essential techniques for sellers looking to stay competitive and profitable. Key Takeaways The Three-Stage Ranking System: Primary Ranking Events: Roughly 90% of ranking impact comes from core behaviours on Amazon. Key actions include searches leading to a product page, add-to-cart from a search click, and purchases from a search pathway. Garfield stresses avoiding variations that interrupt the ranking pathway. Keyword Cohorts: Leveraging keyword "families" (using Amazon’s Opportunity Explorer) helps products gain ranking bleed-over. Start ranking with smaller keywords, allowing spillover to higher competition terms. Territorial Influence: Minor ranking factors include BSR and inventory location, affecting regional rank. BSR reflects category sales ranking relative to competitors. Conversion Events Beyond Sales Clicks, page visits, and add-to-cart actions all serve as ranking events, which Garfield calls “conversion events.” Focus on generating quality traffic to accumulate these events, which can boost rank without immediate sales. PPC Strategy: Maximizing Click-Through Rate PPC placement relies on expected revenue from clicks, not relevance. Garfield explains that a history of clicks improves PPC placement probability.   Timing Event-Driven Ranking Garfield advises starting campaigns for seasonal events early to establish a low-cost rank before high-demand periods. For example, healthcare and weight loss products should begin ranking efforts before New Year’s resolutions in January. Reach Garfield - https://www.facebook.com/garfield.coore Out Now on SellerSessions.com The Cold Reality of the Honeymoon Period And External Traffic 👉 https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ If you have problems with the links, check the link in our bio! Engage with us! Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—so hit the like button 👍❤️, give us some love, or share this post with someone you think will enjoy it! 🔄 Seller Sessions Live, 2025 Grab tickets now https://sellersessions.com/seller-sessions-live-2025/ Watch this podcast in its full glory Out now on YouTube - https://www.youtube.com/@SellerSessions

Om Podcasten

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.