Bayesain Updates - Changing the Game of Ranking

Bayesain Updates - Changing the Game of Ranking   In this episode of Seller Sessions, Danny and Oana unveil their latest collaborative article, which delves into Amazon's patents and algorithms, particularly focusing on the evolution from 2022 to 2023. This monumental piece—over 10,000 words—aims to be the most extensive public resource on Amazon's A9 algorithm, tracking its history and impact.   Article Origins and Team Effort -Danny and Oana teamed up for several papers, each expanding in scope. Their latest collaboration incorporates insights from two patents and 15-16 additional scientific papers. -The goal: Analyze the algorithm changes between 2022 and 2023, highlighting key differences and their implications for sellers.   Key Themes Covered -BERT, Cosmo, and External Traffic: Deep dive into these technologies and how they impact ranking, visibility, and traffic management. -Sales Velocity and Cold Start Mechanisms: The duo explores how Amazon’s cold start problem has evolved, driven by Bayesian updates and machine learning. -Honeymoon Period Myth: A thorough debunking of the concept, explaining why it no longer holds true after algorithm changes in 2022.   Data-Driven Approach This project digs into how Amazon now processes data, with updates to ranking and product visibility happening every 2-24 hours. The emphasis is on personalization, driven by Amazon’s focus on conversion likelihood, making an optimized launch strategy critical.   Amazon’s Shift Towards Personalization -Amazon’s increasing focus on tailored customer experiences, from personalized search results to dynamically adjusted product titles. -Concerns about how machine learning models, like Cosmo and Rufus, will continue to evolve and potentially override manual optimizations sellers make.   Tune in to gain the edge on launching your products and mastering Amazon's constantly evolving system.   READ THE ARTICLE HERE

Om Podcasten

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.