Mastering Amazon Listings: Essential Auditing Strategies

Mastering Amazon Listings: Essential Auditing Strategies   In this episode, Oana joins to discuss the essential steps for your product's market success. Key actions include auditing listings, in-depth product understanding, and strategic business alignment.   Understanding the Product Detailed Analysis: Examine your product’s features thoroughly. Unique Selling Points: Identify what sets your product apart.   Target Audience Identification: Know who buys your product and their demographics. Discussion on Demographics: Understand your audience's preferences and purchasing motivations.   Client Persona Building Client Personas: Create personas for active users and launch targets to inform marketing. Data-Driven Insights: Use analytics to profile your ideal customer's habits and pain points.   Image Quality Assessment Evaluation: Ensure high-resolution, accurate product images. Impact on CTR and CVR: Quality images can improve click-through and conversion rates.   SEO Analysis Amazon’s COSMO Framework: Apply COSMO (Content, Optimization, Search Terms, Media, Offers) for SEO strategy. Shopper Persona Development: Develop a shopper persona for targeted SEO content.   Review Analysis Customer Reviews: Analyze reviews for feedback and improvement opportunities.   Market Positioning SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats.   Goal Alignment Setting Goals: Set goals based on SWOT insights, align with business strategy. Continuous Reassessment: Regularly reassess goals to stay relevant.   Summary Audit listings, understand your product, identify your audience, and use high-quality images and SEO to attract customers. Analyze reviews for feedback and conduct a SWOT analysis for strategic positioning. Align and adapt goals for sustained competitiveness.   About Oana Oana Padurariu is the Head of Amazon at Trivium, an advertising whiz with a flair for SEO and PPC. From political science dreams to Amazon mastery, she's led brands across the US and EU to success. Now, she channels her passion for the Amazon puzzle into leading her team to innovate and excel in the competitive e-commerce space. Oana embodies growth, challenge, and the thrill of the digital marketing frontier.

Om Podcasten

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.