The Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New Experiments

The Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New Experiments   Why Microsoft Clarity is Powerful & Free Danny McMillan emphasizes the value of Microsoft Clarity for website optimization. He recalls using multiple tools, but now Clarity integrates these features and pairs well with Google Analytics. It helps users spot and resolve issues affecting conversion rates, providing essential visibility.   Not All Traffic is Equal Danny differentiates between vanity traffic (high volume, low engagement) and quality traffic (targeted, likely to engage). He stresses progress forms to refine audience profiles, reducing spam and increasing traffic relevance.   Testing and Implementation Danny outlines testing methods: A/B Testing: Compares page versions to find the best performer. Heatmaps: Shows user interactions, highlighting interest areas. Session Recordings: Offers in-depth user behavior analysis.   These tools help site owners enhance their pages and attract valuable traffic.   Checkout Page Optimization Danny discusses optimizing checkout pages by simplifying processes, adding trust signals, and improving user experience.   Adam Heist focuses on conversion rate optimization (CRO) and main image tests for 2024.   CRO and Main Image Tests Adam's CRO approach highlights the importance of main images in e-commerce. He advocates for main image testing and split testing to collect performance data.   New Traffic Experiments Adam plans to explore new traffic sources in 2024: Levanto: Using influencers for traffic. Google Ads: Attracting targeted visitors through paid search. Demand-Side Platforms (DSP): Investigating programmatic advertising.   Other Hacks Adam mentions strategies like logistics cost optimization to enhance business efficiency.   For a Free PPC Audit, visit https://www.databrill.com/.

Om Podcasten

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.