The Honeymoon Period Part 2 - The End Of Gaslight Ranking
Danny and Oana return for part two. In this episode, Danny goes more in-depth on Fig. 5 of the patent; this time on how it impacts external traffic and how the system punishes giveaways. Mastering the Cold-Start System and Beyond In this episode, we focus on the other areas cold-start system and how to position new products for long-term success. We explore key strategies for overcoming the challenges of launching a product without historical user data, including the importance of attributes and machine learning to generate early traction (and impact of AI for matching etc). Why Giveaways Always Drop Off Giveaways can give an initial boost in rankings, but they often lead to a drop-off once the influx of free traffic ends. We discuss why this happens and the pitfalls of relying too heavily on giveaways, which can create unsustainable patterns that hurt your long-term performance. External Traffic: The Double-Edged Sword External traffic can boost rankings and visibility, but it can also harm your performance if it brings low-converting visitors. We break down: How good external traffic can help with ranking. Why poor traffic with low conversions can negatively impact your visibility. Best practices for generating high-quality, targeted external traffic that supports long-term growth. Conclusion Effectively managing the cold-start phase, avoiding the trap of unsustainable giveaways, and understanding the impact of external traffic are critical to maintaining strong rankings. By applying these strategies, you’ll boost performance, increase conversions, and avoid common pitfalls in e-commerce ranking systems. We also cover Gaslighting Ranking and tips on how to avoid it while Oana gives insights on the advertising part of the article. We discuss what is required for a strong ranking strategy relating that to the patents and what main approach to take when launching on Amazon. Follow Along on Youtube