April Dunford, Founder of Ambient Strategy and Author of "Obviously Awesome" on How to Drive Revenue Through Effective Product Positioning

In this episode, our guest is April Dunford, Founder of Ambient Strategy and author of "Obviously Awesome: How to Nail Product Positioning". April is a startup executive with deep expertise around how companies bring new offerings to market. Listen as she joins Intricately CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how cloud leaders can drive revenue through effective product positioning.

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In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.