Carolina Samsing Pedrals, CEO of Nubox, on Leveraging Data to Successfully Define Your Ideal Customer

In this episode, our guest is Carolina Samsing Pedrals, CEO of Nubox – the leading provider of a cloud-based accounting and payroll platform for small businesses in Latin America. She joins our CEO Mike Pollack and VP of Marketing Sarah E. Brown for a discussion on her transition to CRO to CEO, how Nubox assesses prospect maturity, and much more.

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In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.