Daniel Day, VP of Marketing at Rollbar, on Accelerating Revenue Generation with Data-Driven ABM

In this episode, we're joined by Daniel Day, VP of Marketing at Rollbar – a software company that provides real-time error tracking and debugging tools for developers. Today, he joins Sarah and Michael for a discussion on how cloud revenue leaders can deliver value through a data-driven account-based marketing (ABM) strategy.

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In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.