Jessica Fewless, Author and ABM Leader at Inverta, on How to Build Winning Revenue-Generating Strategies

In this episode, our guest is Jessica Fewless, a multi-channel marketer with over twenty years of experience in B2B marketing and sales, with an emphasis on account-based marketing (ABM). She sits down with our CEO Michael Pollack and VP of Marketing Sarah E. Brown for a discussion on how today's orgs can use ABM to target and engage the right buyers to grow pipeline.

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In this podcast dedicated to the business of cloud sales and marketing, hosts Michael Pollack and Sarah E. Brown talk to innovators, leaders, and practitioners about all things selling in the cloud. Brought to you by Intricately, the authoritative source of cloud product adoption, usage, and spend data for accelerating cloud sales and marketing.